As the new year approaches, many homeowners believe waiting until January is the best time to list their homes. However, over 20 years of real estate market data from Coldwell Banker Premier Realty tell a different story. If you’re considering selling your home, the holiday season could actually be the most profitable time to make a move.

This seasonal trend reveals that December is not just about holiday cheer — it’s also about serious buyers and fewer competing listings, offering sellers a significant advantage.

Right now, you have the chance to get ahead of the crowd. Today’s market is a buyer’s sweet spot for a few reasons: 

December buyers are serious and there are fewer buyers in January.

Snowbirds begin to buy to avoid the harsh winter in their areas.

There are many out of area visitors / buyers in town enjoying our mild winter.

List and sell your home during the holidays to close escrow and move in January.

Many corporations relocate employees prior to the New Year.

Lenders are able to process loans faster.

Curious about the full picture? Download our full comprehensive report to discover all the reasons the holiday season is the perfect time to sell your home.

If you’re ready to make the most of this holiday market, I’m here to help. We know the end of the year is a crucial time for real estate. Don’t wait until January — contact your Coldwell Banker Premier Realty agent today for a personalized market strategy and download our full report for more detailed insights.